About the Role

Abbeys Group is bringing digital marketing in-house and

We are looking for a Digital Content Specialist to join our team. Reporting to the Marketing Manager, you’ll be responsible for content creation and customer engagement campaigns across Abbeys Auctions and Classic Moves brands.

This is a hands-on role where you’ll balance creative content with analytical performance optimisation, in a fast-paced auction environment where no two days are the same.

Responsibilities:

Create content that performs in Social Media & Website

• Plan, create and publish social content for Abbeys Auctions and for Classic Moves.

• Create website copy, landing pages, email body content, social captions, and auction descriptions.

• Produce video content that brings our auction experience to life every week.

• Use Canva or similar tools to produce on-brand graphics and simple video edits using templates.

• Maintain a rolling content calendar across channels, aligned with auction activity and key sales campaigns.

• Maintain connections with influencers and trading partners to amplify messaging

• Social media monitoring and messaging

Create engaging Email campaigns

• Own a monthly email calendar (newsletters, auction previews, promotions, education).

• Build and test campaigns in HubSpot, including segmentation and personalisation.

• Write clear, engaging email copy that drives opens, clicks, and registrations.

• Work with our automation specialist in HubSpot to refine workflows (onboarding, win-back, post-auction).

Analyse, learn and continuously improve

• Maintain monthly dashboards (traffic, conversions, email performance, social engagement, paid results).

• Track and interpret core metrics such as cost per registration, ROAS, open and click rates.

• Build and optimise audiences, bids, budgets, and remarketing activity.

• Run A/B tests on ad copy, creative, and landing pages to reduce cost per registration.

• Use data and customer insights to adjust and evolve your work

• Present key insights and recommendations in monthly marketing performance reviews.

Play a central role within a small team

• Coordinate with SEO, and performance marketing specialists for campaign execution

• Integrate with and coordinate related business activities, including events, team communications, signage and in-store materials

• Support and engage with sales and client services teams to ensure that our marketing activities are well intreatted into day to day business

Who This Role Is Perfect For

Abbeys is a fast-paced environment where variety is built into everything we do, so it's best suited to versatile all-rounders. One minute you might be promoting a stunning diamond ring, the next you’re building a campaign to support downsizers moving to retirement or engaging buyers for a full deceased estate going under the hammer. If the idea of seeing your work play out in real time on auction day excites you, you’ll enjoy the buzz here.

You’ll do well in this role if:

• You’re passionate about the circular economy and doing your bit for the planet.

• You naturally combine analytical thinking with creative flair in content and campaign work, and you can point to clear results from your marketing activity.

• You enjoy owning the whole journey, from crafting the story to building audiences, to pulling the levers in Social and Search, and you’re comfortable being accountable for performance.

• You have a genuine passion for learning and self-development, staying ahead of the digital curve through testing, experimentation, and ongoing upskilling.

• You're hands-on and energised by constant new challenges, and can juggle multiple activities whilst maintaining quality and focus.

What You’ll Bring

Essential

• 2–4 years’ experience in digital marketing with hands-on Social media and email management responsibilities.

• Strong content writing skills for social, email, and web.

• Experience using HubSpot for marketing management and automation, or a similar platform, with the confidence to transition to HubSpot.

• Ability to configure, read and interpret analytics (Google Analytics, ad platform dashboards, HubSpot reporting, email performance).

• Well developed design skills using Canva or similar templated design tools.

• Experience managing social media channels and community engagement.

• Excellent English language written and verbal communication skills.

• Ability to prioritise, manage deadlines, and work independently in a fast-paced environment.

Nice to Have

• Google Analytics 4 certification.

• Deeper HubSpot experience (workflows, lead scoring, advanced segmentation).

• Basic HTML/CSS skills for email template tweaks.

• Exposure to auctions, eCommerce, or other performance-driven environments.

Why You’ll Thrive Here

·         Impact.  You’ll see a direct line from your work to bidder registrations, vendor/removals leads, and auction results.

·         Variety. Every week brings different collections, campaigns, and content angles.

·         Ownership. You’ll manage the full digital mix rather than a narrow channel slice.

·         Support. You’ll report to an experienced Marketing Manager and be part of a close-knit team.

·         Growth. Over time you’ll deepen skills and broaden responsibilities in marketing, CRO, analytics, advanced segmentation, and strategic campaign design.

Work Arrangement

·         Location: Burwood, VIC

·         Type: Full-time, permanent (With option for perm Part Time for the right candidate)

·         Hours: 30–40 hours per week (some flexibility around auction peaks may be required)

About Abbeys

Abbeys Group has supported clients across Melbourne and farther afield since 1969. We provide solutions to people managing a move or a significant life stage change. Our brands — Abbeys Auctions, Abbeys Property Services and Classic Moves — work together to help clients manage downsizing, deceased estates, property clearances and asset sales through public auctions in a professional, ethical, and environmentally responsible way. With a strong reputation built over six decades, we value teamwork, curiosity, and innovation.

Join us as we continue tomodernise and grow by helping more people make sustainable choices through our unique end-to-end services.

How to Apply

!! This is important !! Consider this a content marketing exercise, and use your creative skills to target your application to our role

Please apply via Seek with:

1. ·     Your CV, and

2. ·     A short cover letter (200–300 words) telling us:

• Why you are the best fit for Abbeys Group

• An example of a campaign or piece of content you’re proud of and the results it achieved

• Your experience with Social and Search performance campaigns

• How you stay up to date with digital marketing trends

 ## please include all of these elements if you wish your application to be considered ##

Shortlisted candidates may be asked to walk us through a recent campaign, including objectives, setup, process, analysis and outcomes.