Senior Marketing Manager

Easy Weddings is Australia’s most trusted wedding planning destination and we’re expanding fast. Across Easy Weddings, Destinations by Easy Weddings, and Venue Crew, we help couples, venues and suppliers thrive through smart marketing, powerful tech, and unforgettable brand experiences.

We’re now searching for a high-impact, data-driven, commercially minded Head of Marketing to lead our multi-brand marketing engine someone who can motivate a team, dive into the tools, and turn insight into measurable growth.

Why this role is a big deal

You’ll own the full marketing function, brand, social, content, SEO, SEM, CRM, lifecycle, automation, and creative.
But even more importantly… you’ll own lead generation across:

• B2C couples (weddings)

• B2B suppliers

• Destination weddings

• Corporate events

Every decision you make will drive enquiries, revenue, and brand dominance.

 What you’ll lead & deliver

This role blends strategic leadership with hands-on execution.

You will:

• Build & execute our integrated marketing strategy across multiple brands.

• Lead a talented team across SEO, SEM, Social, Content, CRM/Email, Brand & Creative.

• Oversee full-funnel lead generation, ensuring continuous growth in B2B, B2C, destination weddings, and corporate event enquiries.

• Use GA4, HubSpot, analytics dashboards & attribution tools to guide decisions.

• Manage high-performing paid campaigns (Google Ads, Meta) with tight ROAS, CPL, and cost efficiency.

• Shape our brand storytelling across social (TikTok, IG, YouTube, Pinterest).

• Own CRM & lifecycle strategy, boosting engagement and conversion.

• Partner with Sales, Product, UX & Growth to continuously improve funnels and onsite journeys.

• Run performance reviews, coach your team, and build capability across all disciplines.
  

This role is perfect for someone who loves big-picture strategy but also rolls up their sleeves to get deep into the data, creative, and campaign optimisation.

✔ You’ll thrive in this role if you have…

8+ years’ experience in multi-channel digital marketing.

• Deep experience in lead generation + demand marketing.

• Strong mastery of GA4, attribution, segmentation, testing & insights.

• Success managing large paid media budgets and improving ROAS/CPL.

• Proven experience leading teams (ideally 5–12 people across specialties).

• Experience in HubSpot or similar CRM platforms.

• A modern understanding of social + creator ecosystems.

• The ability to balance brand storytelling with commercial outcomes.

• Confident communication skills — presenting performance, insights, and strategy to senior leadership and CEO.
  

🎯 What success looks like

You’ll be measured on:

• Total lead growth across all product lines

• ROAS & CPL efficiency

• Growth in social reach & engagement

• CRM performance

• Organic traffic & content-driven enquiries

• Team performance, culture & capability

• On-time campaign delivery

• Contribution to revenue outcomes
  

💼 Team you’ll lead

You’ll manage a multi-disciplinary team including:

• Traffic & SEM Manager

• Social & Creative Manager

• Content Manager

• Brand Manager

• Email/CRM Manager
  

A strong leadership opportunity for someone who builds capability, culture, and accountability.

🤝 What we’re offering

• A genuinely supportive team with a big vision

• Hybrid working — Mulgrave HQ + remote

• A role with influence, autonomy & impact

• The chance to shape the future of a leading Australian brand

• A creative + commercial environment where new ideas actually get executed