Marketing & Product Manager

Location: Carrum Downs, Melbourne VIC
Industry: FMCG | Dairy Manufacturing

Drive Brand Growth, Innovation and Product Strategy

ABOUT US

Australian Sustainable Dairies (ASD Group) are building the future of dairy in Australia, bringing high quality, better for you, and sustainable products to Australian consumers. We are Australia’s largest fresh organic dairy business, producing award winning yoghurt, milk & cheese products, across our market leading brands Barambah Organics, and five:am Organic. We are passionate about our brands, our culture, and our team.  We have fun, we work hard and support each other to exceed goals and continue our rapid growth trajectory.   

THE ROLE

Join a growing Australian food manufacturing business and take ownership of our marketing strategy, innovation pipeline and product portfolio across multiple brands.

This is a hands-on leadership role responsible for driving brand growth, managing new product development, overseeing the Innovation Stage Gate process and ensuring our product portfolio delivers strong commercial outcomes.

Key responsibilities include:

Marketing & Brand Management

• Execute consumer and trade marketing plans across multiple brands

• Manage and optimise the annual Advertising & Marketing (A&M) budget

• Drive brand growth, awareness, household penetration and market share

• Accountable for delivery of key marketing performance metrics including brand growth, market share, HHP, frequency, AWOP and brand awareness.

• Oversee digital marketing activities including website and social media channels

• Manage agency and industry partner relationships

• Support customer presentations, category reviews and annual business plans

 Innovation & Product Development

• Lead the innovation pipeline and new product development strategy

• Manage the Innovation Stage Gate process from concept through to launch

• Deliver commercially successful product launches across multiple brands

• Work cross-functionally to ensure successful project execution

 Product Portfolio Management

• Manage the full product lifecycle including new products, existing products and product rationalisation

• Monitor product profitability and sales performance

• Oversee product specifications, GS1 and product data management

• Identify opportunities to optimise the product portfolio and improve commercial outcomes

 Leadership & Stakeholder Management

• Lead and develop direct reports

• Build strong relationships across Sales, Operations, Supply Chain and Finance

• Engage with major customers and external stakeholders

• Influence and collaborate with senior leadership to drive business outcomes

ABOUT YOU

You are an experienced FMCG marketing professional with a passion for brand growth, innovation and commercial outcomes. You combine strategic thinking with strong project execution and enjoy working cross-functionally to bring products and ideas to market.

To be successful in this role, you will bring:

• Degree qualification in Marketing, Business, Commerce or a related discipline

• 7+ years' marketing experience within FMCG, food, dairy, beverage or grocery industries

• Proven success in brand management, product innovation and new product development

• Strong commercial acumen with experience managing product portfolios and profitability

• Excellent project management and stakeholder management skills

• Experience leading cross-functional teams and influencing senior stakeholders

• Exceptional communication and presentation skills

• Experience with stage-gate innovation processes and product lifecycle management

• Digital marketing, website and social media management experience highly regarded

Most importantly, you are a proactive leader who enjoys identifying opportunities, solving problems and delivering results in a fast-paced manufacturing environment.

What you'll get: 

This is a great opportunity to join our high performing team where your contributions matter.  We are a rapidly growing modern business with a clear vision to build the future of Dairy in Australia. We have a supportive leadership team that this role will be part of with strong career development opportunities. 

If you are looking for a role where you can combine strategic marketing, innovation and commercial product management, we would love to hear from you.

Apply now with your resume and a cover letter outlining your FMCG marketing and product management experience.

ASD Group is committed to providing an inclusive workplace and we welcome and encourage applications from people of all backgrounds and abilities.

Please Note: We ask that recruitment agencies respect our internal recruitment process and refrain from contacting us or referring candidates for this role.  Any unsolicited applications sent through will be treated as a direct application from the candidate.