Business Development Manager — Shelfbot

Location: Burwood VIC (hybrid) · Reports to: CEO · Type: Full-time

About Shelfbot

Shelfbot designs and manufactures a Goods-to-Person Automated Storage and Retrieval System (ASRS), sold to warehouse and 3PL operators on a subscription model. We're a small, technical team with a live reference deployment and a growing pipeline across logistics, retail, and pharmaceutical/medical sectors.

The Role

This is a broad commercial role for someone who can own the full funnel — generating demand, qualifying and closing deals, and building the marketing and partnership engine behind them. You'll be the bridge between a complex technical product and the operations and supply-chain leaders who buy it. Because we're small, you'll wear several hats and have direct influence over how we go to market.

Responsibilities

Sales (outbound + inbound)

• Build and work an outbound pipeline: identify target accounts (3PLs, distribution centres, warehouse operators), run cold outreach, and book qualified meetings.

• Manage inbound leads from first contact through to commercial close, coordinating technical scoping with the engineering team.

• Own the CRM, sales pipeline, forecasting, and deal documentation (proposals, subscription terms, follow-ups).

• Navigate long, multi-stakeholder industrial sales cycles.

Marketing

• Plan and execute campaigns — content, email, case studies, trade events.

• Develop sales collateral and positioning that translates technical capability into operational/commercial value.

• Track and report on lead generation and conversion metrics.

Social media & brand

• Run Shelfbot's presence on LinkedIn and other relevant channels.

• Produce or commission content (posts, video, deployment showcases) that builds credibility in the automation/logistics space.

Partnerships

• Identify and develop channel, integration, and referral partnerships (system integrators, WMS vendors, consultants, industry bodies).

• Represent Shelfbot at industry events and with prospective partners.

What we're looking for

• B2B sales experience, ideally in industrial, logistics, supply chain, SaaS, or technical/capital equipment.

• Minimum of 3-5 years demonstrated B2B sales experience with a proven track record of success.

• Mandatory experience selling technical products or capital equipment to industrial buyers.

• Comfortable selling a technical product and learning enough domain detail to be credible with operations and IT buyers.

• Self-starter who can operate without a large support structure — hands-on across sales, marketing, and content.

• Strong written and verbal communication; able to build collateral and run campaigns end to end.

• Track record of generating pipeline and closing deals in a longer sales cycle.

• Demonstrated experience managing sales cycles of 6-12 months duration with complex stakeholder environments.

Nice to have

• Familiarity with warehouse automation, ASRS, WMS, or 3PL operations.

• Experience selling subscription/recurring-revenue products.

• Existing network in Australian logistics or supply chain.