Join the Team at General Public

General Public is one of Australia’s fastest-growing entertainment and hospitality destinations, bringing together great food, premium beverages, ten pin bowling, arcade games, events, and social experiences under one roof.

With four successful venues currently operating and three new venues set to open, we’re entering an exciting phase of growth and are looking for an experienced and ambitious Marketing Manager to help drive the next chapter of our journey.

About the Role

This is a unique opportunity to lead marketing for a rapidly expanding multi-venue business. As Marketing Manager, you will be responsible for developing and executing marketing strategies that increase brand awareness, drive venue visitation, support new venue launches, and strengthen customer loyalty across all locations.

Working closely with senior leadership and venue teams, you’ll play a key role in shaping how General Public is positioned in the market as we continue to expand our footprint and build a leading entertainment brand. This role in based in our office in Dingley Village.

Key Responsibilities

·       Develop and execute a group-wide marketing strategy aligned with business growth objectives.

·       Drive customer acquisition, retention, and engagement across all venues.

·       Plan and deliver marketing campaigns for food and beverage offerings, bowling, arcade experiences, functions, events, school holiday programs, and seasonal promotions.

·       Lead marketing activities for upcoming venue launches, including pre-opening campaigns, PR initiatives, and launch events.

·       Manage General Public’s digital presence, including website, email marketing, social media, and paid advertising channels.

·       Oversee content creation, photography, videography, and brand storytelling.

·       Monitor market trends, customer insights, and campaign performance to optimise results.

·       Build and maintain relationships with media, influencers, community groups, and strategic partners.

·       Support function and event sales through targeted marketing initiatives.

·       Manage external agencies, suppliers, and marketing budgets.

About You

You are a creative marketer with strong commercial instincts and a passion for hospitality, entertainment, and customer experiences. You thrive in fast-paced environments, enjoy building brands, and are excited by the challenge of supporting a growing business through its next stage of expansion.

Essential Skills & Experience

·       5+ years’ experience in marketing, with experience in hospitality, entertainment, tourism, retail, or events highly regarded.

·       Proven success developing and executing multi-channel marketing campaigns.

·       Strong digital marketing knowledge, including social media, paid advertising, email marketing, and content strategy.

·       Experience analysing marketing performance and using data to drive decision-making.

·       Excellent communication, stakeholder management, and project management skills.

·       Ability to manage multiple priorities across several venues and projects simultaneously.

Highly Desirable

·       Experience in multi-site hospitality or entertainment businesses.

·       Venue launch or brand expansion experience.

·       Experience with loyalty programs and customer engagement strategies.

·       Photography, videography, graphic design, or content production experience.

Why Join General Public?

·       Be part of an ambitious and growing family-owned Australian brand.

·       Play a key role in the expansion from four venues to seven locations.

·       Lead exciting venue launches and high-impact marketing campaigns.

·       Work alongside passionate hospitality and entertainment professionals.

·       Competitive salary package and career development opportunities.

·       Make a genuine impact on the future growth of the business.

Apply Now

If you’re ready to take ownership of marketing for a rapidly growing entertainment and hospitality brand, we’d love to hear from you.

Please submit your resume and a cover letter outlining your relevant experience and what excites you about joining General Public.