Company

We are a Global Business leading the market with Australian made and owned dental restorative products, teeth whitening and small equipment. Founded in 1972, SDI products are now distributed in over 100 countries throughout the world. Our global head office and manufacturing plant is located in Melbourne with overseas branch offices and warehousing in the USA, Brazil and Germany.

Summary of Role

The Brand Manager is responsible for:

• Developing and implementing sound and profitable global marketing plans for the defined portfolio.
• Identifying, refining and driving the end-to-end new product development of their defined portfolio taking products from creation to execution.
• Working with the Sales and Research and Development teams to provide market insight into the development of new products and market trends.
• Effectively communicating plans and initiatives throughout the company.
• Delivering sales team training and scientific affairs support for their portfolio.
• Conducting work in a safe manner and demonstrating a strong commitment to SDI's values of passion, accountability, respect, teamwork and innovation.

Specific Responsibilities

• Understands customer needs and market issues and opportunities through primary and secondary market analysis.
• Identifies gaps within the product portfolio and work with the Sales and Research & Development team to determine feasibility of developing products to fill these gaps
• Works with the Global Marketing Manager to develop and execute a profitable global marketing strategy for products within your portfolio for domestic and international markets.
• Drives revenue and profit growth of the key products within the portfolio.
• Reviews and evaluates the effectiveness of advertising, sales promotions and sales programs.
• Reviews pricing for products based on sound market and competitor analysis.
• Works with key markets to strengthen SDI's relationships with Key Opinion Leaders (KOLs) and understand how this can drive strategy.
• Works with the Global Marketing Manager to manage the promotional expense budget.
• Produces and delivers effective on-brand communication materials (with assistance from the Graphic Design team or Agencies) for domestic and international markets.
• Effectively communicates clear objectives, key strategies and product messages to Sales Managers and Sales representatives (as required).
• Is the product champion for the products in the portfolio and delivers training to the relevant target groups when required
• Acts as a point of reference for all product related enquiries and works collaboratively with colleagues in research and development (R&D) and regulatory to address any issues that may arise.

Key Relationships (internal and external)

• Managing Director
• Global Marketing Manager
• Domestic and International Sales Managers
• Research and Development Manager and reports
• Domestic and International Sales Representatives
• Key customers
• Key Opinion Leaders (KOL's)
• Quality and Regulatory Affairs Managers and reports
• Manufacturing Manager and reports

Job Environment

• The position is located at Bayswater, Victoria
• Full time, 5 days per week
• Local, interstate and international travel as required.

Essential Qualification/ Experience

• Qualifications or significant experience in the dental industry
• An understanding of dental composites and or other dental restorative products
• Experience in a business function such as marketing would be an advantage

Essential Skills, Knowledge and Attributes

Personal Qualities

• Strong commercial and financial acumen
• Ability to lead and participate in a team
• Ability to influence and persuade Sales Managers and representatives
• Customer focus
• Analytical and strategic thinking

Knowledge and skills

• A strong understanding of SDI product categories, including dental restorative products such as composites, glass ionomers, luting cements and tooth whitening
• Ability to influence and persuade Sales Managers and representatives
• Excellent verbal and written communication skills
• Project management skills
• Foreign language skills is an advantage