About the role

GREENE FIRE is seeking a Marketing & Brand Specialist to join our dynamic team in Dandenong South, Victoria. This is a full-time position that plays a crucial role in developing and executing our brand strategy, enhancing our market presence, and driving business growth. You will be responsible for building and maintaining our brand identity across all channels, ensuring consistency, relevance and impact in a competitive marketplace. This role is integral to how we communicate our value proposition to customers and stakeholders, making it essential to our overall business success.

Key responsibilities

1. Develop and implement comprehensive brand strategies that align with company objectives and resonate with target audiences. Create and manage marketing campaigns across digital and traditional channels to increase brand awareness and customer engagement. Maintain brand consistency across all marketing materials, communications and customer touchpoints

2. Collaborate with internal teams for lead generation to ensure brand messaging is effectively communicated across the organisation

3. Manage social media presence, content creation and digital marketing initiatives to build community and engagement

4. Oversee the development of marketing collateral including brochures, advertisements, website content and promotional materials

5. Build and nurture relationships with key customers, partners and stakeholders to strengthen brand loyalty

6. Organise and manage trade shows and factory open days

7. Conduct market research and competitive analysis to identify trends, opportunities and potential threats to brand positioning

What we're looking for

1. Proven experience in brand management, marketing strategy or a related marketing role within construction products and services

2. Strong understanding of brand development, positioning and the principles of effective brand management

3. Excellent written and verbal communication skills with the ability to craft compelling brand narratives

4. Demonstrated proficiency with digital marketing tools, social media platforms and marketing analytics software

5. Experience with graphic design tools or the ability to work effectively with design teams

6. Familiarity with content management systems and digital marketing platforms is advantageous

About us

GREENE FIRE PTY LIMITED is a dedicated provider of fire safety and protection solutions. We are committed to delivering high-quality products and services that keep people and properties safe. Our team is passionate about innovation, reliability and customer satisfaction. We pride ourselves on our professional approach, technical expertise and commitment to excellence in everything we do. We work with businesses and organisations across various sectors to provide comprehensive fire safety solutions tailored to their specific needs.

What we offer

1. Full-time permanent employment with a stable, growing organisation

2. Competitive salary package commensurate with experience and qualifications

3. Opportunity to work in a collaborative team environment with professionals dedicated to excellence

4. Professional development and training opportunities to enhance your skills and advance your career

5. A supportive workplace culture that values innovation, creativity and continuous improvement

6. The chance to make a meaningful impact on brand strategy and business success

7. Flexible working arrangements where possible to support work-life balance

Apply now

If you are a strategic thinker with a passion for brand building and marketing excellence, we would like to hear from you. Please submit your resume, a cover letter outlining your relevant experience, and any portfolio examples that demonstrate your marketing and brand management work. Join GREENE FIRE and help us build a stronger, more recognised brand in the fire safety industry.